Salesforce Technical Architecture

The architect you bring in when the Salesforce build is already in trouble.

Integration re-design, performance and scale, and delivery that has stopped moving. Sixteen years building enterprise systems, ten of them on Salesforce, across banking, insurance, telco, public sector, and maritime.

Selected engagements

Architecture and delivery for teams at

Engagements delivered directly and through consultancy partners. References available on request.

The problem

Most Salesforce programmes do not fail on features.

They fail on the parts nobody owns. Integrations designed for a pilot and never revisited. Automation layered over automation until no one can predict what a save actually does. A data model that made sense for one country and now blocks four.

By the time it surfaces it reads as a delivery problem — releases slipping, defects reopening, the team busy and shipping nothing. It is usually an architecture problem wearing a delivery problem's clothes.

Find the constraint, remove it, and leave the team able to keep moving without me.

What I do

Four ways engagements usually start.

01

Architecture review & rescue

An independent read on a build that is slipping, breaking, or about to scale into trouble. You get a ranked list of what is actually wrong and what to do about it — not a maturity score.

02

Integration re-design

Point-to-point sprawl, batch jobs nobody owns, and sync patterns that cannot survive volume. Re-designed around clear contracts, idempotency, and failure behaviour you can actually see.

03

Data Cloud & unified customer data

Ingestion, identity resolution, and activation that hold up in production. Built with an eye on consumption cost and on GDPR, not just on the demo path.

04

AI-native delivery

Agentforce where it fits, and general-purpose AI in the delivery pipeline where it does not. Specification, code, tests, and review — measurably faster, with EU data handling that survives a security review.

How engagements work →

Track record

By the numbers

16 Years building enterprise systems
10 Years on the Salesforce platform
9 Countries delivered in

Get in touch

Tell me what has stopped moving.

A short description of where the programme is stuck is enough to start. If I am not the right person for it, I will say so.

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